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About me.

I'm a culturally curious writer, futures consultant and strategist. I do lots of things, but mostly I forecast consumer trends. 

This could mean working with Google to identify the latest Gen Z subcultures, consulting with Bumble to leverage next-generation dating insights, or working with Amazon Studios to spotlight the stories, genres and characters tomorrow's audiences want to see. Other brands I've worked with include: Nike, Facebook, Chipotle, Spotify, Diageo, BMW, Vans, IKEA and Depop.

My expertise tends to lean towards youth culture and lifestyle – this covers: Generation Z, gender & relationships, media & entertainment, travel & hospitality, wellbeing, food & drink, nightlife and community.

I'm also a freelance writer. I've written about community tourism for Design Hotels, sustainability for SPACE10, retail for FRAME, youth culture for WGSN and much more.



Until 2022 I was the deputy foresight editor at world-renowned futures consultancy The Future Laboratory, where I spent 5+ years driving the company's trends intelligence arm and consulting for leading brands across a wide range of industries. 

I've been quoted as an expert on meme culture for The Guardian, dating apps for Dazed and positive singledom for The Times. A confident and engaging speaker, I've presented to key clients, at industry events and on panels around the globe.

In 2020, I joined ITV's Studio 55 Ventures incubator scheme and developed a media start-up for 16–24-year-olds to sit within ITV, supported by Founders Intelligence. I was also named one of Significant Insights' 30 Under 30 in 2021.


I write fiction and I'm currently working on my second novel, after completed writing courses at City University and Raindance. For publishing enquiries please contact Hannah Sheppard at DHH Literary Agency.


Email -

Tel - +447794800281

Instagram - @hollycurls

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